What is the purpose of social networks? Connecting with friends? Gathering information? Staying aware?
Let’s take a trip back in time. When I joined Facebook, I was still very active on Orkut and Facebook was like that new child in the class you went to say “Hello” to but not stick around for long. Time passed by and it became the social network of choice. In the early days of the Facebook, all the engagement efforts were focused around your friend circle and every new feature or development circled around the same. Facebook continued expanding with a vision to connect everyone globally. But with great investments, comes the need for a “Revenue Model”. We will come back to that.
Let’s take example of Twitter. It was like a secret society in the beginning and a great source of information. It used to be a key learning platform (like Quora at present). All the major news of the day could be found in the top trending hashtags. It was a great place to share your ideas, discuss and debate.